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March 4, 2015
By: TOM BRANNA
Iman Cosmetics revealed its new collection at the brand’s first exclusive beauty blogger launch event held at in New York City’s Chelsea neighborhood. Recognizing bloggers’ power and influence, the brand provided makeovers, live demos, selfie stations and live streaming accessible internationally. “In a heavily competitive industry, beauty customers are overwhelmed by choice. Bloggers are key in helping consumers discern. Celebrating their role in the beauty world with exclusive brand access shows them they are appreciated and often results in brand affinity and evangelism,” says Olivia Scott, Omerge Alliances’ principal consultant.
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